![]() ![]() The chick is obviously ready to ramp things up, but the dude is reluctant. The ad features a young couple who are the midst of a hot make-out session. I’m not sure I understand what’s going on in the Klonoa ad, so I’ll do my best to describe it. Generally speaking, it’s a bad idea to threaten your potential customers with violence. Imagine a Nintendo ad that tells us how “Shirgueru Miyamoto is going to beat the shit out of you!” Romero’s rockstar personality wasn’t a big enough selling point for most gamers, and the aggressive ad campaign backfired. In lieu of screenshots and descriptive text, the ad for Daikatana simply proclaimed that “John Romero’s about to make you his bitch.” The ad was apparently a reference to Romero’s tendency to trash talk while playing games, but it came off as unnecessarily caustic and confrontational. Unfortunately, the game’s marketers thought his reputation could be used as the primary selling point for the game. Although the game looked ambitious, much of the coverage it received could be attributed to Romero’s reputation. The first game from the newly-formed Ion Storm was meant to be released a mere seven months after the company was founded in 1997, but Daikatana quickly fell behind schedule and didn’t hit store shelves until the spring of 2000. His work on games like Wolfenstein 3D, DOOM, and Quake made John Romero an industry icon, so there was a lot of built-in hype when he left id Software to start his own studio. ![]() Therefore, he must also be telling the truth about how good Donkey Kong Land looks!” I guess we’re supposed to look at the ad and think, “That guy’s telling the truth about his name. A random person’s name has no barring on whether or not a game has good graphics. I’m not sure why we’re supposed to accept his claims about Donkey Kong Land‘s graphics simply because he has a peculiar name, however. The crux of the ad is that the tribal man has a name that would be considered unusual in many cultures. I’m not a purveyor of outrage culture, but I’m mentioning the ad simply because I think it has a stupid premise. It’s basic science! This kind of ad would never fly today, and many people would insist that it was racist. What more proof do you need? If we accept that the man’s name is, in fact, Yawiga Kanawi, then we must also concede that the game has the coolest graphics. The premise of the Donkey Kong Land ad is that the game has “the coolest graphics.” The ad further suggests that the strange African man (who we’ve never seen before) obviously wouldn’t be named Yawiga Kanawi if the game didn’t have good graphics. ![]()
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